I also agre with Lindsay on this one.
Sometimes our snakes will go on "hunger strikes" and all we can do is offer live food, sometimes they go off rats, mice and other rodents are neeeded. As a responsible pet owner, no matter WHAT you have for a pet, it is your duty to ensure it has the proper food and not allow the animals to starve. There is no "medical" cause that can be cured for a vet, sometimes the snakes just need a change, and Live is great to have as an option.
I have had rats for years now as pets, and my snakes get the same treatment as my rats did.
Now let's talk bussiness side of things. How many of you post on kijiji? Posting a pic in the ad draws more attention and increases sales. The point wasn't to show you lovely rats that are going to die!! It was to show people who may be interested in buying, that they are well kept and healthy. Make a fuss when someone posts pics of rats being sold as feeders with feces all over the place,because the sad reality is, some reptle people don't have respect for their " feeder" breeders and you'd be surprised the conditions they are kept in... In turn they also have unhealthy snakes..
Local Pets stores sell live, try shutting them down, they don't keep them alive in the BEST conditions..
At least when I buy my feeders from Outrageous Reptiles, If I DID have to buy live, I know the rats were well cared for, clean and healthy.